GAIN CONFIDENCE WITH UNPARALLELED AD QUALITY

June 1, 2017
/   Ad Quality

Brands are more concerned than ever about the publisher content next to their digital ads—and whether the impressions they’re paying for are actually viewable (and by humans). To ensure that these needs are being...

DIGITAL MARKETERS, KNOW THYSELF

March 29, 2017
/   One-to-One Marketing

One of the things I find most interesting about working in digital advertising is that I’m a consumer of the very content I’m generating. My fragmented, even erratic digital existence is emblematic of today’s...

HOW STAPLES MADE MORE HAPPEN WITH DIGITAL MARKETING

March 7, 2017
/   Case Study

Staples sums up its customer experience in one phrase: “make more happen.” But fragmented tech solutions prevented them from finding and reaching their customers online. With a previous vendors’ match rate of just 40%,...

HOW WE HELP PROTECT YOU FROM AD FRAUD

March 3, 2017
/   Ad Quality

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Here’s how it...

Honoring Data Privacy Day

January 30, 2017
/   Data

Data privacy is a subject we take extremely seriously here at Conversant and in anticipation of Data Privacy Day, which took place on January 28, I sat down with Conversant Counsel and Manager of...

Happy Holidays from Conversant

December 16, 2016
/   Culture

Our digital audience is bot-free, but our holiday cards aren’t. Season’s greetings from a bunch of real, verified humans at Conversant.

Conversant Launches Header Bidding

November 30, 2016
/   Ad Exchange

I’m excited to announce that header bidding is now available to all of Conversant’s publisher partners. In case you’re wondering: What’s header bidding? It’s a solution that allows publishers to send their site inventory...

3 Essentials To Amp Up Your Creative Job Search

November 9, 2016
/   Recruiting

In an ever-changing, highly-competitive digital age, landing your next creative gig can seem overwhelming. Being a good designer and/or developer doesn’t cut it. Presenting your background in a unified, well-organized manner, is critical. Recruiters...

Kepler Shines at DMA Innovation Awards

October 13, 2016
/   Awards

When the Creative Technology team at Conversant set out to bring game-changing innovation to the personalized video space through a mix of HTML5, ExtendScript and Angular, we weren’t doing so in order to win...

THINK YOU KNOW YOUR CUSTOMERS? ODDS ARE, YOU DON’T.

September 29, 2016
/   Epsilon

If digital marketers want to make an impact, they know they need to recognize their customers across all their devices and channels, in order to deliver consistent, compelling experiences. I’m not just saying that....

How We Can Persevere In A Job-Seeker’s Market

September 28, 2016
/   Recruiting

Finding and retaining quality employees in digital marketing is one of the biggest challenges we face. It has become clear that demand is far exceeding supply in fields such as analytics, product management and...

How Transparency Can Help Solve Ad Quality

August 11, 2016
/   Ad Quality

Ad quality is a hot topic for digital marketers, who are hunting for ways to improve viewability and ensure brand safety. But the hardest to solve may be ad fraud. The Association of National...

Conversant & Epsilon Care

July 11, 2016
/   Culture

With our deep commitment to corporate social responsibility and community engagement, Conversant and Epsilon associates were thrilled to once again participate in the Chicago Cares Serve-a-Thon, Chicago’s largest day of service. Each year, the...

THINK YOU KNOW YOUR CUSTOMERS? ODDS ARE, YOU DON’T.

September 29, 2016
/   Epsilon

If digital marketers want to make an impact, they know they need to recognize their customers across all their devices and channels, in order to deliver consistent, compelling experiences. I’m not just saying that....

Understanding Personalization

January 22, 2015
/   One-to-One Marketing

A study conducted by market research and insights company Ad Perceptions and Conversant revealed that 73% of agency and brand-side marketers agree that personalization represents the future of digital. But if you spend any...

THE BEST MOBILE PLATFORM, VALIDATED

October 1, 2015
/   Behavioral Targeting

Conversant just took home the Mobile Media Summit award for Best New Technology/Publishing Platform for Mobile. A glance at our numbers makes it clear why we came out on top: We accurately reach over...

How Transparency Can Help Solve Ad Quality

August 11, 2016
/   Ad Quality

Ad quality is a hot topic for digital marketers, who are hunting for ways to improve viewability and ensure brand safety. But the hardest to solve may be ad fraud. The Association of National...

Conversant Knows How to Have Fun

January 21, 2015
/   Culture

It’s no secret that during Q4 at Conversant, things can get a little hairy, with holiday client campaigns, Black Friday deals, Cyber Monday madness and everything in between. But, we do our best to...

Kepler Shines at DMA Innovation Awards

October 13, 2016
/   Awards

When the Creative Technology team at Conversant set out to bring game-changing innovation to the personalized video space through a mix of HTML5, ExtendScript and Angular, we weren’t doing so in order to win...

How Conversant and FIA make every second count

March 4, 2015
/   FIA

When a child is abducted, a tornado warning is issued, or a regional alert is declared, spreading public awareness is essential as precious minutes and seconds can save lives. That’s the driving insight behind...

Demand Even More Than 100% Viewability

December 15, 2015
/   Ad Quality

If our industry had a buzzword bingo card, “viewability” would be on it. It dominates our daily conversations, overshadowing other important factors that are required to ensure true ad quality. Conversant has been at...

A Final Look Back at 2015

January 8, 2016
/   Culture

2015 was quite the year for Conversant, and before we’re knee deep in 2016, I think it’s important to take a quick look back at some of our accomplishments throughout the year. On the...

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2015 was quite the year for Conversant, and before we’re knee deep in 2016, I think it’s important to take a quick look back at some of our accomplishments throughout the year.

On the technology front, we started the year by announcing the launch of the Conversant Private Exchange for brand and agency clients that buy direct. We also announced several enhancements to our platform, including the addition of Personalized Video, which allows us to overlay text and offers on multiple video segments and stitch them together into a personalized video. And we made investments to our computer vision technology, which crawls 15,000 videos per minute, and individualized profiles, which are made up of transactional, contextual and location information.

Not only did we make advancements to our technology, but we won awards too.

Our work for the Federation of Internet Alerts (FIA) was shortlisted in the Media category at Cannes; our mobile platform was honored as Best Technology/Publishing Platform for Mobile at the Mobile Mafia Awards; and CJ Affiliate won an Eggie for Best Marketing Platform at CES. Even our office space was recognized with an award–Chicago Creative Space Award.

And, I’m pleased to say that a recently released report from one of the industry’s leading research analyst firms recognized Conversant’s ability to execute on our vision to personalize 1:1 interactions with every consumer across device, media and channel. We were acknowledged in conjunction with Epsilon, the global marketing company that acquired Conversant in 2014, for our media targeting and reach, marketing and creative services, and pricing model. It was great to see the company make a jump up in the rankings, but even moreso, it was great to know that someone else in the industry is starting to take note of what is going on at Conversant. Not a bad way to start the year.

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