Happy Holidays from Conversant

December 16, 2016
/   Culture

Our digital audience is bot-free, but our holiday cards aren’t. Season’s greetings from a bunch of real, verified humans at Conversant.

Conversant Launches Header Bidding

November 30, 2016
/   Product

I’m excited to announce that header bidding is now available to all of Conversant’s publisher partners. In case you’re wondering: What’s header bidding? It’s a solution that allows publishers to send their site inventory...

3 Essentials To Amp Up Your Creative Job Search

November 9, 2016
/   Culture

In an ever-changing, highly-competitive digital age, landing your next creative gig can seem overwhelming. Being a good designer and/or developer doesn’t cut it. Presenting your background in a unified, well-organized manner, is critical. Recruiters...

THINK YOU KNOW YOUR CUSTOMERS? ODDS ARE, YOU DON’T.

September 29, 2016
/   Epsilon

If digital marketers want to make an impact, they know they need to recognize their customers across all their devices and channels, in order to deliver consistent, compelling experiences. I’m not just saying that....

How We Can Persevere In A Job-Seeker’s Market

September 28, 2016
/   Corporate

Finding and retaining quality employees in digital marketing is one of the biggest challenges we face. It has become clear that demand is far exceeding supply in fields such as analytics, product management and...

How Transparency Can Help Solve Ad Quality

August 11, 2016
/   Ad Quality

Ad quality is a hot topic for digital marketers, who are hunting for ways to improve viewability and ensure brand safety. But the hardest to solve may be ad fraud. The Association of National...

Conversant & Epsilon Care

July 11, 2016
/   Culture

With our deep commitment to corporate social responsibility and community engagement, Conversant and Epsilon associates were thrilled to once again participate in the Chicago Cares Serve-a-Thon, Chicago’s largest day of service. Each year, the...

6 THINGS MARKETERS SHOULD KNOW ABOUT EVERY CONSUMER

May 6, 2016
/   CRM

53% of marketers say they can’t personalize their ads because they don’t have the right data.  And many more of them may only have some temporary data—maybe enough to deliver a retargeted ad based...

How to Capitalize on Mother’s Day Budgets

April 29, 2016

Mother’s Day is around the corner, and while many mothers insist that all they want is a card, Americans don’t appear to be listening. Mother’s Day is the third-largest retail holiday in the U.S....

6 THINGS MARKETERS SHOULD KNOW ABOUT EVERY CONSUMER

May 6, 2016
/   CRM

53% of marketers say they can’t personalize their ads because they don’t have the right data.  And many more of them may only have some temporary data—maybe enough to deliver a retargeted ad based...

Understanding Personalization

January 22, 2015
/   CRM

A study conducted by market research and insights company Ad Perceptions and Conversant revealed that 73% of agency and brand-side marketers agree that personalization represents the future of digital. But if you spend any...

THE BEST MOBILE PLATFORM, VALIDATED

October 1, 2015
/   Products

Conversant just took home the Mobile Media Summit award for Best New Technology/Publishing Platform for Mobile. A glance at our numbers makes it clear why we came out on top: We accurately reach over...

Conversant Knows How to Have Fun

January 21, 2015
/   Corporate

It’s no secret that during Q4 at Conversant, things can get a little hairy, with holiday client campaigns, Black Friday deals, Cyber Monday madness and everything in between. But, we do our best to...

THINK YOU KNOW YOUR CUSTOMERS? ODDS ARE, YOU DON’T.

September 29, 2016
/   Epsilon

If digital marketers want to make an impact, they know they need to recognize their customers across all their devices and channels, in order to deliver consistent, compelling experiences. I’m not just saying that....

How Transparency Can Help Solve Ad Quality

August 11, 2016
/   Ad Quality

Ad quality is a hot topic for digital marketers, who are hunting for ways to improve viewability and ensure brand safety. But the hardest to solve may be ad fraud. The Association of National...

A Final Look Back at 2015

January 8, 2016
/   Corporate

2015 was quite the year for Conversant, and before we’re knee deep in 2016, I think it’s important to take a quick look back at some of our accomplishments throughout the year. On the...

How Conversant and FIA make every second count

March 4, 2015
/   Corporate

When a child is abducted, a tornado warning is issued, or a regional alert is declared, spreading public awareness is essential as precious minutes and seconds can save lives. That’s the driving insight behind...

Demand Even More Than 100% Viewability

December 15, 2015
/   Ad Quality

If our industry had a buzzword bingo card, “viewability” would be on it. It dominates our daily conversations, overshadowing other important factors that are required to ensure true ad quality. Conversant has been at...

Personalization and Segmentation

January 23, 2015
/   Thought Leadership

In an increasingly dynamic digital environment, mass marketing approaches just don’t cut it. Today’s empowered consumer needs – and expects – to be engaged with highly relevant messages. The more a message reflects an...

Vote Us For the 2015 Webby Awards!

April 14, 2015

Epsilon/Conversant has been nominated for a Webby Award in the Interactive Advertising: Public Service and Activism category for our work on the distribution of digital emergency messages in partnership with the Federation for Internet Alerts (FIA)....

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2015 was quite the year for Conversant, and before we’re knee deep in 2016, I think it’s important to take a quick look back at some of our accomplishments throughout the year.

On the technology front, we started the year by announcing the launch of the Conversant Private Exchange for brand and agency clients that buy direct. We also announced several enhancements to our platform, including the addition of Personalized Video, which allows us to overlay text and offers on multiple video segments and stitch them together into a personalized video. And we made investments to our computer vision technology, which crawls 15,000 videos per minute, and individualized profiles, which are made up of transactional, contextual and location information.

Not only did we make advancements to our technology, but we won awards too.

Our work for the Federation of Internet Alerts (FIA) was shortlisted in the Media category at Cannes; our mobile platform was honored as Best Technology/Publishing Platform for Mobile at the Mobile Mafia Awards; and CJ Affiliate won an Eggie for Best Marketing Platform at CES. Even our office space was recognized with an award–Chicago Creative Space Award.

And, I’m pleased to say that a recently released report from one of the industry’s leading research analyst firms recognized Conversant’s ability to execute on our vision to personalize 1:1 interactions with every consumer across device, media and channel. We were acknowledged in conjunction with Epsilon, the global marketing company that acquired Conversant in 2014, for our media targeting and reach, marketing and creative services, and pricing model. It was great to see the company make a jump up in the rankings, but even moreso, it was great to know that someone else in the industry is starting to take note of what is going on at Conversant. Not a bad way to start the year.

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