ad-quality

How Brands Can Steer Clear of Unsafe Sites

Feb 4, 2016 10:31:13 AM /
Ad Quality

To achieve the highest level of Ad Quality, marketers have to crush all the obstacles in their way. As we’ve discussed already, the first big steps are solving for viewability—and then ensuring that those views are from ... Read More

Ad Fraud Drives More Click Fiction

Jan 15, 2016 8:12:29 AM /
Ad Quality

It’s been few weeks since my last blog, Clicks, The False Positive. And since then, more musings have surfaced in the media about the fiction associated with the click. My favorite was a recent article in Business ... Read More

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