HOW WE HELP PROTECT YOU FROM AD FRAUD

March 3, 2017
/   Ad Quality

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Here’s how it... Read More

Ad Fraud Drives More Click Fiction

January 15, 2016
/   Ad Quality

It’s been few weeks since my last blog, Clicks, The False Positive. And since then, more musings have surfaced in the media about the fiction associated with the click. My favorite was a recent... Read More

Demand Even More Than 100% Viewability

December 15, 2015
/   Ad Quality

If our industry had a buzzword bingo card, “viewability” would be on it. It dominates our daily conversations, overshadowing other important factors that are required to ensure true ad quality. Conversant has been at... Read More