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HOW STAPLES MADE MORE HAPPEN WITH DIGITAL MARKETING

HOW STAPLES MADE MORE HAPPEN WITH DIGITAL MARKETING

by Carolyn Trauner March 7, 2017  / Case Study / CRM / One-to-One Marketing

Staples sums up its customer experience in one phrase: “make more happen.” But fragmented tech solutions prevented them from finding and reaching their customers online.

With a previous vendors’ match rate of just 40%, Staples needed more knowledge about its customers to deliver one-to-one marketing messages.

With our help, Staples matched 80% of their buyers online. Then, using our deep, anonymized understanding of each consumer, we served them personalized ads they cared about—resulting in a 9% incremental revenue lift.

Want to see how we did it? Read the full case study here.

To learn more about how it could work for you, read about our end-to-end marketing solution.

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