A Final Look Back at 2015
2015 was quite the year for Conversant, and before we’re knee deep in 2016, I think it’s important to take a quick look back at some of our accomplishments throughout the year.
On the technology front, we started the year by announcing the launch of the Conversant Private Exchange for brand and agency clients that buy direct. We also announced several enhancements to our platform, including the addition of Personalized Video, which allows us to overlay text and offers on multiple video segments and stitch them together into a personalized video. And we made investments to our computer vision technology, which crawls 15,000 videos per minute, and individualized profiles, which are made up of transactional, contextual and location information.
Not only did we make advancements to our technology, but we won awards too.
Our work for the Federation of Internet Alerts (FIA) was shortlisted in the Media category at Cannes; our mobile platform was honored as Best Technology/Publishing Platform for Mobile at the Mobile Mafia Awards; and CJ Affiliate won an Eggie for Best Marketing Platform at CES. Even our office space was recognized with an award–Chicago Creative Space Award.
And, I’m pleased to say that a recently released report from one of the industry’s leading research analyst firms recognized Conversant’s ability to execute on our vision to personalize 1:1 interactions with every consumer across device, media and channel. We were acknowledged in conjunction with Epsilon, the global marketing company that acquired Conversant in 2014, for our media targeting and reach, marketing and creative services, and pricing model. It was great to see the company make a jump up in the rankings, but even moreso, it was great to know that someone else in the industry is starting to take note of what is going on at Conversant. Not a bad way to start the year.