How to Increase Your Actionable Audience by 8 Times

by Raju Malhotra October 20, 2015   /   Behavioral Targeting
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It’s becoming more and more challenging for marketers to connect with real people at great scale. Here’s a true story about how one brand was able to achieve it, with help from Conversant.

THE CHALLENGE
A major office-supply retailer was using a combination of a DMP, DSP and onboarder to match their 12 million customer records. This fragmented solution only allowed them to match and reach 25% of them.

OUR SOLUTION
With our unprecedented ability to recognize consumers across their devices, channels and media formats, we quickly matched 73% of their customers. And the following year, we could still connect with 80% of the verified consumers, vs. their previous 32% of the already smaller audience.

INCREMENTAL RESULTS

8.0X
Addressable
Audience Size

3.8M
Customer
Relationships Saved

80%
Retention After
1 Year

The remarkable results are a product of our 5-pronged approach to connecting with people: Recognition, Reach, Accuracy, Persistence and Privacy. To see how it’s done, read our new guide: The 5 Keys to Connecting With Real People.

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