THE CONSUMER RELATIONSHIP CHALLENGE

by Raju Malhotra September 24, 2015   /   Behavioral Targeting
Facebooktwittergoogle_pluspinterestlinkedintumblrmail

There are vendors out there who think your phone is cheating on you.

Many in our industry claim they can recognize consumers across devices. But they match only at the IP or household level, with abysmal accuracy rates. That often leads them to associate your phone and other devices with family members, friends or even random strangers—and claim victory for cross-device matching.

Not at Conversant. With verified 95% accuracy rates through actual consumer transactions, we recognize nearly all consumers, as they move between their devices, channels and media formats. An industry-leading research firm recently called our match rate “the highest they have ever seen.” We recognize consumers as individuals (anonymously), not as masses of devices and cookies.  And we know who was using your phone last night. (It was you.)

But don’t just take our word for it. We invite you to take the Consumer Relationship Challenge. We guarantee that our reach to real, actual individuals is more persistent and accurate than any competitor. If we don’t win the challenge, your next campaign with similar budget is on us.

Please read on for more details.

Facebooktwittergoogle_pluspinterestlinkedintumblrmail

Contact Us