Webinar: How to Solve Mobile Marketing’s Biggest Challenges

by Andreas Becker June 16, 2015   /   Webinars
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Join Conversant and Forrester Research on Wednesday, June 24th for an Ad Age-hosted webinar addressing the top mobile challenges marketers are currently facing. Today’s hyper-connected consumers spend 60% of their total digital time on mobile devices, which has presented myriad obstacles to the marketers seeking to better understand and engage them. Knowing how and where your consumers spend their time and money is essential to maximizing the value of your ad spend. However, the growing percentage of online time being spent on mobile devices has made it increasingly difficult for marketers to gain the complete view of a user’s online behavior necessary to maximize that value.

In this webinar, we’ll tackle the most pressing mobile issues including:

  • Data challenges and targeting the right consumer
  • Consumer understanding: behaviors, expectations and context to identify mobile moments
  • Measuring success and proving ROI: what you want to measure vs. what you’re actually measuring
  • Mobile Ad Quality: preventing fraud and ensuring a high level of viewability

Topic: “Solving the Biggest Challenges Marketers Face in Mobile Today … and Will Face Tomorrow”
Time: Wednesday, June 24th at 11:00-12:00pm EST//2:00-3:00pm PST
Speakers:

  • Kurt Hawks, General Manager, Conversant Mobile
  • Jennifer Wise, Analyst, Forrester Research

Click here to register now

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