A Webby For A Cause
Epsilon/Conversant was recently honored with a 2015 People’s Voice Webby Award in the “Advertising and Media: Public Services & Activism” category for work with the Federation for Internet Alerts (FIA). Hailed by the New York Times as “the internet’s highest honor,” the Webby Awards is the leading international award honoring excellence on the Internet. (The Webby Awards can be viewed Tuesday, May 19 by visiting www.webbyawards.com.)
We’re honored to receive this award and hope that it serves to spread further awareness of the important work that FIA is doing worldwide. FIA began as a partnership between Conversant and the National Center for Missing and Exploited Children (NCMEC) to deliver life-saving information and messages, across devices and in real-time, via geo-targeted Amber Alerts and emergency weather announcements.
It’s truly amazing to see the social good that can be accomplished when public activism and ground-breaking technology interconnect. Through FIA, over 500 million dynamic Amber Alert impressions have been served to millions of people in designated areas. Additionally, FIA Partners have geo-targeted more than 8.5 million tornado warning impressions, averaging three tornado warnings per device for each of the last 9,000+ tornado warnings issued by the National Weather Service.
Partners who’ve joined the FIA initiative thus far include various networks, ad exchanges, publishers and internet technology companies and agencies. For more information about FIA or to find out how you can be a part of our mission to globalize the digital delivery of emergency messages, please visit www.internetalerts.org/.
Congratulations to all Webby nominees and honorees, especially those in the “Public Services & Activism” category which encompasses reform-related sites, microsites, and rich media that serve to facilitate political change, public participation in civics, government policies/pursuits or social activism. To see more on our submission “FIA: Saving Real Lives in Real Time”, click here.