Programmatic Redefined

by Andreas Becker February 19, 2015   /   Ad Exchange
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Have you heard about the launch of the Conversant Private Exchange (CPE)?

CPE is Conversant’s new private advertising exchange for both our direct brand and agency clients. Our new private exchange offers a premium tier of quality advertising inventory, all within a controlled and brand-protected programmatic media buying environment.

Premium Inventory
So what’s unique about our solution? CPE offers differentiated reach across multiple channels including desktop, mobile web, and mobile in-app inventory. Built on our industry-leading programmatic bidding platform, Conversant Private Exchange:

  • Leverages Conversant’s 6,000+ direct publisher relationships and encompasses more than 17,000 properties
  • Is powered by Conversant’s real-time audience identification and decisioning system, which enables brands to connect with their audiences at the individual level on an impression-by-impression basis with greater relevance and context
  • Adds the ability to evaluate both direct and exchange-based reach through a common bidding interface

As a result, clients now have unprecedented access to a preferential tier of unique direct inventory, with superior reach and maximum scale.

What’s Next?
The Conversant Private Exchange, which today approaches 1.5 billion bid opportunities per day, will continue to expand with accelerated growth expected in the next several months. By March, we plan to bring on exclusive direct video inventory partners, making Conversant one of the few private marketplaces to offer brands a true cross-device, cross-channel mix of unique premium inventory that has been pre-vetted for brand safety and content quality.

Want to know more? Contact us now to get your questions answered.

 

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