Welcome to the new Conversant blog! At Conversant we’re big believers in developing and sharing insights that can help brands and agencies be more effective across digital marketing — ideas that empower brands to build rich relationships with their customers and prospects.
In today’s highly competitive environment, getting the best possible results requires a superior understanding of individual consumers. That superior understanding impacts virtually every aspect of a digital program.
- We need rich consumer insights to identify the best possible target audiences
- We need a single view of the customer across devices in order to fully understand a person’s behavior and likely future purchases.
- We need to be able to identify and message to more of your target audience, whenever and wherever they spend digital time.
- We need the most accurate user-to-device matching so that we can continue to connect and persuade as a person migrates from screen to screen throughout the day.
- We need to understand customer actions and purchases across more channels so we can measure the true value of our digital programs for the brand.
In the coming months, we’ll be offering a host of perspectives and insights on these and many other topics – perspectives that we believe can make a real difference in the success of a brand.
In addition, we’ll also be keeping you updated on the latest in product and service developments at the company, as well as some of the exciting career opportunities we have available. We’ll even show you a little bit of “life at Conversant” so you can get a glimpse of what it’s like to work here.
We’ve never been a company obsessed about patting itself on the back, and that isn’t going to change. But this blog can help us share our perspective and insights in new ways. We hope you enjoy it – and find it valuable for your business.