DIGITAL MARKETERS, KNOW THYSELF

March 29, 2017
/   One-to-One Marketing

One of the things I find most interesting about working in digital advertising is that I’m a consumer of the very content I’m generating. My fragmented, even erratic digital existence is emblematic of today’s... Read More

HOW WE HELP PROTECT YOU FROM AD FRAUD

March 3, 2017
/   Ad Quality

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Here’s how it... Read More

Honoring Data Privacy Day

January 30, 2017
/   Data | /   Events

Data privacy is a subject we take extremely seriously here at Conversant and in anticipation of Data Privacy Day, which took place on January 28, I sat down with Conversant Counsel and Manager of... Read More