GIVING BACK: CHICAGO CARES SERVE-A-THON

July 26, 2017
/   Community | /   Culture

On a beautiful Saturday morning in June, nearly 50 Epsilon/Conversant associates dedicated their time, energy and sweat to making a difference by participating in Chicago’s largest day of community service – the Chicago Cares... Read More

DIGITAL MARKETERS, KNOW THYSELF

March 29, 2017
/   One-to-One Marketing

One of the things I find most interesting about working in digital advertising is that I’m a consumer of the very content I’m generating. My fragmented, even erratic digital existence is emblematic of today’s... Read More

HOW WE HELP PROTECT YOU FROM AD FRAUD

March 3, 2017
/   Ad Quality

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Here’s how it... Read More